The Four Corners
The roadmap to a championship brand
Learn the Secrets of A Championship Story
A shared vision is behind all great brands. Having a compelling story is the first step to a vision framework that sets your business apart from your competition. We help leaders develop their vision framework and deliver an actionable plan to align your team around that vision.
Using an approach based in decades of brand storytelling and sales performance, we meet with leaders of small- and mid-sized businesses to uncover the story they are dying to tell, and help them tell it in a compelling and authentic way.
Deliverables
Through guided conversations with key stakeholders, your organization will discover its Four Corners:
Your Vision Statement
The North Star of your brand, this unique, succinct phrase will define your mission, guide your overall brand strategy and be the WHY under which your entire team aligns.
Your Brand Story
The Narrative of your brand defines its story and purpose in the world, and draws in your target audience in a way that goes beyond advertising and sales efforts.
Your Brand Values
The Bedrock of your brand, these core values will guide not only your brand strategy, but every business decision and action from hiring right to customer interactions.
Your Brand Voice
The Personality of your brand, and ways in which you stand out from your competition through both online and real world tactics, making you unforgettable.
Using the Four Corners developed specifically for your organization, your entire team will operate under a unified vision and voice.